Getting their Attention
Today’s advertising has to work very hard to get noticed. It is obvious you can not sell to people until you get their attention. To come up with a good attention getter just like any other ad you have to know you target market and what they like or their problems. When I think of an advertising attention grabber I think of anything out of the normal just over the top different, something you can identify with, or something big in your face where you have to notice it like the big blimp huge floating advertisement or the get more chicken billboard because the COW is in 3 D.
Kleppner’s Advertising Procedure state’s that there are three basic means of attracting attention:
- Using the visual alone
- Using the headline colors
- Using a combination of the visual and headline
Visual alone takes great creative skills. The sky is the limit you can use billboards, mobile billboards, Magazine, banners and even clothing you just want to use any thing that will pull the people in. Headlines that will make you want to read this. Face it a lot of us pick up a magazine a flip through it to the contents and read the headlines. 75% of the buying decision was made by the headlines. There is so many different ways of getting the eye of the beholder, but it comes to know who eyes you want to catch.